Top 5 Fashion Games in Mexico: Q4 2021 Performance

The fourth quarter of 2021 saw significant activity in the fashion games category on a unified platform in Mexico. Here's a detailed look at the performance of the top 5 fashion games according to Sensor Tower data.

Love Fantasy: Match & Stories from Appzoa Tech Co., Limited, experienced a dramatic increase in weekly revenue, peaking at approximately $702 in the week of December 20. The game also saw a steady rise in weekly downloads, starting from mid-October and reaching a high of 363K in the same week. Correspondingly, weekly active users surged from around 3.7K at the end of September to over 539K by mid-December.

Hair Challenge by Rollic Games showed consistent weekly download numbers, with a noticeable peak of 140K downloads during the last week of December. Revenue figures remained relatively modest, with a slight uptick to $16 in late November. Active user numbers were robust, maintaining a steady presence around 600K to 700K throughout the quarter.

Makeup Master - Fashion Girl from Tap Q Games saw impressive growth in weekly downloads, starting from a modest 967 in early November and reaching a peak of 304K in the first week of December. The active user base followed a similar trend, increasing from 754 to more than 341K by early December.

Get Lucky: Pool Party! by HOMA GAMES maintained steady weekly downloads, starting at 183K in late September and fluctuating around 60K to 70K towards the end of December. Active users showed a similar pattern, peaking at over 255K in late September and stabilizing around 90K to 120K by the end of the year.

Dancing Race from Amanotes Pte. Ltd. saw its weekly downloads peak at 196K in early November, with active user numbers peaking at 414K in the same period. Revenue figures were modest, with a peak of $21 towards the end of November.

For more detailed insights and data, visit Sensor Tower.